I connect humans through humor and create content that clicks.
Whether it’s strategizing campaigns for a buttoned-up government agency or bringing bold, experimental energy to a queer film festival, I turn ideas into content that resonates. I’ve created viral content that breaks through the noise and makes an impact, and I handle every step of the process—researching, scripting, casting, producing, shooting, editing, illustrating, and more. With an eye for thoughtful tone and creative impact, I bring the fun while helping brands and communities share their voices in ways that truly connect.
oh nah, It’s mad brick
In the winter, New Yorkers have 2 things in common- strong opinions, and the need to stay warm. I asked the people of Union Square if they’d describe the weather as oh naaah or mad brick to promote layering up at NYC’s favorite sporting goods store, Paragon Sports.
🔗 IG
Role: Concept creation, Direction, On-camera talent, Editing.
CAN I GET A YeRrR?
What’s the best spot in the Bronx? NYC Votes teamed up with Bronx Native to get the borough with the lowest voter turnout to get amped. Amaurys Grullon of Bronx Native designed merch featuring some of my illustrations, which we distributed to Bronxites who registered to vote or pledged their commitment to voting. Alexandria Ocasio-Cortez (AOC) reposted our video with a classic “YERRRRRRRRR!”
🔗 IG 225K views
Role: Concept creation, Direction, On-camera talent, Editing, Illustration.
Honorable Mentions
🎤
Honorable Mentions 🎤
LISTEN ALL Y’ALL
IT’S EARLY VOTING
You’re very busy. You’re very cool. Don’t let it sabotage your vote! I had so much fun running around town parodying the iconic Sabotage Beastie Boys music video with my talented NYC Votes coworker Natalia. We wanted to get the people of New York HYPED for the 2023 local primary election, which typically has low voter turnout. We also reposted it for the 2024 General Election. We’ll likely post this evergreen beauty every year.
🔗 IG
Role: Concept creation, Direction, On-camera talent, Editing.
reviving queer history
I volunteered to create content for MIX NYC, the longest-running queer film festival in New York City. After its 4 year hiatus, I wanted to craft something that would resonate with its og audience while subtly educating new MIXers about the festival’s incredible legacy and promoting the upcoming event. Diving into its history since 1987, I uncovered some amazing fun facts—like, did you know Paris Is Burning premiered at MIX? This video performed very well with over 600% more views than their typical Reels.
🔗 IG
Role: Concept creation, Writing, Direction, Editing.
We went viral!
I used Legos to visually explain the complicated process of counting Ranked Choice Votes for NYC Votes. With 408K views on IG, 190.9K on X, and 186.6K on TikTok, this one went bigger than usual extending outside our normal NYC audience as more and more states are considering adopting Ranked Choice Voting. We got a lot of comments saying it’s the most helpful explanation of Ranked Choice Voting they'd ever seen. And honorable mention, Mark Cuban retweeted it.
Role: Concept creation, Writing, Direction, On-camera talent, Editing.
Honorable Mentions
🟨 ⬛ 🟥 🟦 🟩
Honorable Mentions 🟨 ⬛ 🟥 🟦 🟩
t or f: ppl love trivia
True! I created a series of videos called Get Em’ to the Polls for NYC Votes focusing on communities with low voter turnout. The goal is to educate our audience about their rights and available accessibility tools for voting in the 2024 Presidential election.
🔗 IG
Role: Concept creation, Writer, Direction, Direction, On-camera talent, Editing.
THIS IS THE SKIN OF A VOTER, BELLA
At NYC Votes, we’re bridging the gap between Gen Z and Millennials, one Twilight parody at a time. We collaborated with one of our Youth Ambassadors Janaiba, to bring awareness to 16 and 17 year old New Yorkers that they can pre-register to vote. Too bad Edward Cullen will never be able to vote.
🔗 IG
Role: Concept creation, Writing, Direction, On-camera talent, Editing.
pizza pie charts
Elections are confusing, pizza is not! What better way to illustrate the impact of our votes than to use NYC’s primary food group? I designed these graphics for NYC Votes to make the midterms extra digestible, and ooh baby, these pie charts were a hit. Chelsea Clinton reposted them on X, and @welcome.to.chinatown fully recreated them with illustrations of Chinese food, by @jennyjomeslice!
Role: Concept creation, Graphic design.
Honorable mentions
🍕
Honorable mentions 🍕
Language access
To promote and celebrate the NYC Votes website’s launch into 13 languages, I created this video by casting 13 enthusiastic New Yorkers to say “I’m a New York City Voter” in their native languages.
العربية
বাঙালি
简化字
正體字
Français
Kreyòl ayisyen
हिंदी
한국어
Polskie
ਪੰਜਾਬੀ
Pусский
Español
اردو
Role: Concept creation, Talent casting, Direction, Editing, Translation management.
time magazine
Dream client! TIME reached out to me to make an illustration that demonstrates the evolution of house music from black queer spaces to the mainstream, featuring Beyoncé, Lizzo, Drake, and Bad Bunny. I had a lot of fun imagining and creating the visual progression of sound with a joyful, summer vibe. The illustration was printed in the July 25th - August 1st, 2022 double issue and featured on TIME’s website alongside How House Music Became the Sound of Summer by Maura Johnston.
Role: Concept creation, Illustration.
TIME reached out to me again to create another photo illustration, all about your favorite 90’s sitcoms and how their gushy sugar-coated reboots just don’t seem to hold up today. While making it, I thought about how wild it is that TV has evolved this much in just a few decades (my lifetime!) This illustration was printed in the September 26th - October 3rd, 2022 double issue and was featured on TIME’s website alongside Reboot and Our Nostalgia for a Family-Sitcom World That Never Was by Judy Berman.
Role: Concept creation, Illustration.
time to shine
DevaCurl partnered with 6 women identified artists for their Time To Shine Holiday Campaign 2020. I worked with their creative team to create 12 assets that were used on their website to promote their new product line. We created a vibrant style to enhance their photography, incorporating their brand colors and adding energy and movement through a loose linear style. I also developed a custom sticker pack to ship alongside orders, and produced an Instagram Stories Takeover about my artistic practice.
Role: Illustration, Sticker pack design, Instagram story takeover, Video production for my artist bio.
